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	<title>The Lid</title>
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	<description>Learning is a lifetime&#039;s journey along a path that ultimately leads nowhere, unless you share the knowledge you&#039;ve gained with others. Join me on this journey.</description>
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		<title>The RIGHT Future is HERE! Do you see it?</title>
		<link>http://adechieric.wordpress.com/2010/11/24/the-right-future-is-here-do-you-see-it/</link>
		<comments>http://adechieric.wordpress.com/2010/11/24/the-right-future-is-here-do-you-see-it/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 22:15:44 +0000</pubDate>
		<dc:creator>Eric Adechi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Ad Age]]></category>
		<category><![CDATA[Advertising agency]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[Industry]]></category>
		<category><![CDATA[JetBlue]]></category>

		<guid isPermaLink="false">http://adechieric.wordpress.com/?p=266</guid>
		<description><![CDATA[Regardless of which field you&#8217;re in, you&#8217;re probably familiar with the adage &#8221; People are your most important asset.&#8221; This statement however is missing a word. The RIGHT people are your most important asset! Yesterday, I wrote a post where I argued that rather than focusing on the &#8220;what&#8221; we need to figure out the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adechieric.wordpress.com&amp;blog=15038785&amp;post=266&amp;subd=adechieric&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>More Like Phil, less like Pat: how traditional ad agencies can survive</title>
		<link>http://adechieric.wordpress.com/2010/11/23/more-like-phil-less-like-pat-how-traditional-ad-agencies-can-survive/</link>
		<comments>http://adechieric.wordpress.com/2010/11/23/more-like-phil-less-like-pat-how-traditional-ad-agencies-can-survive/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 01:27:37 +0000</pubDate>
		<dc:creator>Eric Adechi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Advertising agency]]></category>
		<category><![CDATA[digital revolution]]></category>

		<guid isPermaLink="false">http://adechieric.wordpress.com/?p=252</guid>
		<description><![CDATA[This afternoon, two school buses pulled up to let two groups of students crowd the local subway. The first one freshly painted, new as if this were its first time out. The second, older, the years of service had clearly done their deed on this bus but there it was still running and with no [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adechieric.wordpress.com&amp;blog=15038785&amp;post=252&amp;subd=adechieric&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>ORGANIZATIONAL BEHAVIOR 101</title>
		<link>http://adechieric.wordpress.com/2010/10/14/organizational-behavior-101/</link>
		<comments>http://adechieric.wordpress.com/2010/10/14/organizational-behavior-101/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 17:49:39 +0000</pubDate>
		<dc:creator>Eric Adechi</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[organizational behavior]]></category>
		<category><![CDATA[organized]]></category>

		<guid isPermaLink="false">http://adechieric.wordpress.com/?p=235</guid>
		<description><![CDATA[Surely, you&#8217;ve reached a point where you feel overwhelmed, you&#8217;ve lost sight of what&#8217;s important and don&#8217;t know which action to take next?As a result, you&#8217;re frustrated, and lack patience?One of my friends is going through this stage. To help, I suggested the first thing she must do is getting organized. Until that conversation, I&#8217;ve [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adechieric.wordpress.com&amp;blog=15038785&amp;post=235&amp;subd=adechieric&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>I LIKE IT CLEAR</title>
		<link>http://adechieric.wordpress.com/2010/10/07/i-like-it-clear/</link>
		<comments>http://adechieric.wordpress.com/2010/10/07/i-like-it-clear/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 20:41:28 +0000</pubDate>
		<dc:creator>Eric Adechi</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Breast Cancer]]></category>
		<category><![CDATA[Breast cancer awareness]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[perez Hilton]]></category>
		<category><![CDATA[Sex]]></category>
		<category><![CDATA[Sham Wow]]></category>
		<category><![CDATA[Snuggie]]></category>

		<guid isPermaLink="false">http://adechieric.wordpress.com/?p=221</guid>
		<description><![CDATA[If the porn industry is hanging on by a thread because of web 2.0, why is it that ad campaigns still rely on sex? Sex isn&#8217;t selling anymore! October is breast cancer awareness month and like every year ad people are looking for creative ways to build awareness around this terrible disease. So, you&#8217;ve probably [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adechieric.wordpress.com&amp;blog=15038785&amp;post=221&amp;subd=adechieric&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">adechieric</media:title>
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		<title>THE LUXURY BRAND IN-STORE EXPERIENCE WILL NEVER DIE</title>
		<link>http://adechieric.wordpress.com/2010/10/01/the-luxury-brand-in-store-experience-will-never-die/</link>
		<comments>http://adechieric.wordpress.com/2010/10/01/the-luxury-brand-in-store-experience-will-never-die/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 22:36:25 +0000</pubDate>
		<dc:creator>Eric Adechi</dc:creator>
				<category><![CDATA[Business/Marketing]]></category>
		<category><![CDATA[emarketer]]></category>
		<category><![CDATA[Hermes]]></category>
		<category><![CDATA[IWC]]></category>
		<category><![CDATA[luxury brands]]></category>
		<category><![CDATA[Luxury retailers]]></category>

		<guid isPermaLink="false">http://adechieric.wordpress.com/?p=180</guid>
		<description><![CDATA[Yesterday, emarketer asked how can luxury retailers create a better online shopping experience? While the question focuses on how the current state of e-commerce can be taken to the next level to better meet the wants and needs of affluents, I wonder if affluents will increasingly turn to the internet to south their indulgence in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adechieric.wordpress.com&amp;blog=15038785&amp;post=180&amp;subd=adechieric&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>3 steps to supercharge your online voice</title>
		<link>http://adechieric.wordpress.com/2010/09/14/3-steps-to-supercharge-your-online-voice/</link>
		<comments>http://adechieric.wordpress.com/2010/09/14/3-steps-to-supercharge-your-online-voice/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 17:58:12 +0000</pubDate>
		<dc:creator>Eric Adechi</dc:creator>
				<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://adechieric.wordpress.com/?p=160</guid>
		<description><![CDATA[There&#8217;s a saying that goes: &#8221; You don&#8217;t climb the ladder of success with your hands in your pockets&#8221;. I think the same holds true for building influence in the digital world and making your voice resonate. Yesterday I watched Rafael Nadal reach his first grand slam at the tender age of 24. As I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adechieric.wordpress.com&amp;blog=15038785&amp;post=160&amp;subd=adechieric&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
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			<media:title type="html">adechieric</media:title>
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			<media:title type="html">scream sketch</media:title>
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		<title>4 suggestions to engage women through social media</title>
		<link>http://adechieric.wordpress.com/2010/09/01/4-suggestions-to-engage-women-through-social-media/</link>
		<comments>http://adechieric.wordpress.com/2010/09/01/4-suggestions-to-engage-women-through-social-media/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 07:51:55 +0000</pubDate>
		<dc:creator>Eric Adechi</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Aleve]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Rebull]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://adechieric.wordpress.com/?p=154</guid>
		<description><![CDATA[The notion that women make up the majority of social media users is no novelty. They&#8217;ve rightfully taken their seats at the social media table and are determined to make their presence felt. Yet, some brands catering to women, find it difficult to engage the latter and enhance the relationships through social media tools. For [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adechieric.wordpress.com&amp;blog=15038785&amp;post=154&amp;subd=adechieric&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>THIS IS A MAN&#8217;S WORLD</title>
		<link>http://adechieric.wordpress.com/2010/08/31/this-is-a-mans-world/</link>
		<comments>http://adechieric.wordpress.com/2010/08/31/this-is-a-mans-world/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 21:11:49 +0000</pubDate>
		<dc:creator>Eric Adechi</dc:creator>
				<category><![CDATA[Social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[RSS]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://adechieric.wordpress.com/?p=148</guid>
		<description><![CDATA[Is social media a man&#8217;s world? I certainly don&#8217;t believe it to be. Social media comes naturally to women. It taps into their ability to network, nurture, and build communities. In short, they own the space. There are plenty of figures that support women&#8217;s ownership: 63% of Facebook users are female, 57% of twitter users [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adechieric.wordpress.com&amp;blog=15038785&amp;post=148&amp;subd=adechieric&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Don&#8217;t become part of the noise. Do not outsource social media conversations!</title>
		<link>http://adechieric.wordpress.com/2010/08/27/dont-become-part-of-the-noise-do-not-outsource-social-media-conversations/</link>
		<comments>http://adechieric.wordpress.com/2010/08/27/dont-become-part-of-the-noise-do-not-outsource-social-media-conversations/#comments</comments>
		<pubDate>Fri, 27 Aug 2010 15:12:28 +0000</pubDate>
		<dc:creator>Eric Adechi</dc:creator>
				<category><![CDATA[Business/Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Page]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media conversations]]></category>
		<category><![CDATA[social media engagement]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://adechieric.wordpress.com/?p=142</guid>
		<description><![CDATA[When asked why they outsource social media, business owners cite lack of time and lack of knowledge as the main reasons. Companies should not delegate all their social media efforts to an agency or a consultants (I&#8217;m going to piss a few people off with this one). Social media tools let businesses engage with customers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adechieric.wordpress.com&amp;blog=15038785&amp;post=142&amp;subd=adechieric&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Twitter &#8220;paid&#8221; the NFL</title>
		<link>http://adechieric.wordpress.com/2010/08/26/twitter-paid-the-nfl/</link>
		<comments>http://adechieric.wordpress.com/2010/08/26/twitter-paid-the-nfl/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 06:34:34 +0000</pubDate>
		<dc:creator>Eric Adechi</dc:creator>
				<category><![CDATA[Business/Marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[communications mix]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[NBA]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://adechieric.wordpress.com/?p=134</guid>
		<description><![CDATA[Forget your elevator pitch! Can you sell yourself using 140 characters? Every organization can reach super stardom with Twitter, period, full stop. Just look at professional sport leagues. These guys are making a killing with the social network and integrating it effectively in their communications mix, although sometimes not deliberately. If you look at the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adechieric.wordpress.com&amp;blog=15038785&amp;post=134&amp;subd=adechieric&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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